I needed an 8-12 word slogan for my new brochure, but was stumped: how could I condense the essence of Shorecrest into something so short? Then I had the brilliant idea (though I say it myself) to make it a competition for my former guests. I received far more entries than I expected and they were all so good! I also learned a lot about what it is that makes Shorecrest so special to each of them, which was touching and gratifying.
In the end, the 12 word limit meant it was not possible to include everything about Shorecrest Bed and Breakfast that guests have enjoyed, so the ‘judge’ (who knows me and my BnB very well) selected the one that encompassed the ‘experience’ and ‘feeling’ of this place.
And the Slogan Contest Winner is…
We did a little tweaking, but the winner by a nose is:
Oceanfront Elegance meets Old World Charm in the Heart of Wine Country – (mostly) by Kara Joy
Kara also included a photograph, which I had said would be extra points!
Unfortunately we couldn’t fit in anything about the food, which so many wrote about, and which is very important part of the pleasure of a stay here. But the slogan has all the other key aspects of staying here. “Elegance meets Old World Charm” captures the unique experience of enjoying this historic house full of old but beautiful things, collected over a lifetime; the comfort and tranquility of the high ceilinged and always peaceful rooms; and books, games and a cozy fire in the winter. The spirit of the phrase also includes my favorite part of this place, our semi-formal gardens. “Waterfront” encapsulates our wonderful location. We’re surrounded by water, with our own private beach on the Long Island Sound in front, and another on the inlet behind the house. And by including “in the heart of Wine Country” Kara signals one of the great reasons to come here, to explore the North Fork’s many vineyards and their special events.
Slogan Contest Runners Up…
Although Kara’s entry gets the big prize, there were some close runners up; picking hers to win was hard. A full list of entries is at the end of this post, and you’ll see, they are full of lovely, heart-warming sentiments. Thank you! Nonetheless I committed to awarding three runners up $50 off a one night stay, $100 off of two nights, can be used any time, so choices had to be made.
These all tie for second:
Relaxation and elegance in the heart of Long Island Wine Country by Jon McGinn.
Still, all the entries were so good– what great reviews they would make (hint)—that I’ve decided to expand the prizes. Everyone else who entered (even those of you who wrote way over 12 words maximum) can also get $50 off a one night stay, $100 off of two nights, but unlike the second prize winners, to claim yours you must use it by mid-April for a weekend stay or the end of June for a mid-week stay.
Full list of Slogan Contest Entries (in no particular order)
Christine & Joe Frevola: A relaxing North Fork country escape served with comfort & elegance.
Alexandra Margliano: Got engaged there near the big rock on the Shore. The best stay and experience ever… “The East End’s most tranquil home away from home.”
Beth DeMarte: Your wine country getaway- where breakfast is divine & the sea is at your door; A wine country getaway that feeds your heart & senses…; Relax, dine, rewind – your wine country getaway awaits!
Alison Terry: The Shorecrest B & B~ takes you a million miles away: charming, cozy, comfy, vineyards, amazing views from the front door… You would never believe you are in New York!
Kara Joy: I am a prior guest and had a wonderful experience! My slogan entries are: “A Place Where Oceanfront Elegance Meets Old World Charm”; “Waterfront elegance and old warm charm in the heart of Long Island’s wine country”
Joe Salvatore: “Follow your heart to RnR (relaxation and romance) at the Islands best BnB”.
Janice Maer: “Take in some RnR at Long Island Wine Country’s Best Kept Secret”
Alison Terry: The Shorecrest B & B is just the beginning of your weekend get away, luxury at every turn: wine, double massages, beach, and delicious cuisine… Enjoy!!!; Enjoy a weekend away without going too far, but feeling far away… warm, cozy, in an exquisite environment”; A lovely sanctuary away from everything, with all the comforts of an exquisite inn and magnificent wine and restaurants.
Jon McGinn: “Relaxation and elegance in the heart of Long Island Wine Country”
Adam Solomon “A heartwarming magical stay awaits you at this timeless, picturesque, waterfront Inn”
S ilk road room
H istorical bldg.
O ur 2 private north fork beaches
R ose room and suite
E ast room
C hampagne picnic
R ed or white wine and cheese surprise
E astern long island beauty
S outh west room
T remendous view and gorgeous sunsets
Many thanks to all my former guests who contributed their slogan to the contest. This was such fun I am thinking of running more of them!